Shoppers may do a double take when checking out the Passover food display at some local supermarkets this year because the traditional five-pound bundles of some brands of matzo have been downsized to just four pounds.
*MOUSE PRINT:
4-lb. and 5-lb. Manischewitz matzo bundlesBoth Manischewitz and Yehuda, two leading brands of kosher foods, just introduced four-pound packages of this Passover staple in addition to their traditional bundle which has five one-pound packages and has been around for decades. (In the late ’50s or early ’60s, my father used to take me to the Horowitz-Margareten matzo factory in New York to buy five-pound packages of matzah.)
“Passover matzo has been one of the few products that has escaped shrinkflation until now,” explained Consumer World founder Edgar Dworsky. “On top of that, some stores are raising prices too, so it is a double whammy for shoppers.”
Kayco, which owns Manischewitz and distributes the Yehuda brand, explained that “consumer need” drove the decision to offer both four and five-pound bundles, with individual supermarkets deciding which they will carry. It also said that raw materials and packaging costs have gone up.
Stop & Shop, a leading supermarket chain in the Northeast, where the new four-pound packages were first spotted in Boston, said in an emailed statement in part:
Stop & Shop is now stocking both 4- and 5-pound matzos at our stores for our customers who celebrate Passover. What we heard from many of our customers is that they didn’t utilize all of the product in the 5-pound bundles, which comes at a higher price point, so we now offer both sizes to help our customers save money and reduce waste. … Like other retailers across the country, we have faced increased costs from our Kosher suppliers in 2024 so customers may see higher prices on some items.
In fact, the new four-pound Manischewitz and Yehuda matzo bundles are on sale at Stop & Shop in Boston for $5.99 this year, a dollar more than last year’s price for the five-pound size. That translates to a 50-percent price increase per pound. For decades, Stop & Shop and some other chains have sold five-pound packages for only $4.99 perhaps as a loss leader. The five-pound bundles are $6.99 this year at Stop & Shop, for example – a 40-percent price hike. (See update at the end of this story.)
4-lb and 5-lb matzo bundles at a Brookline, MA Stop & ShopNot all major matzo manufacturers have followed Kayco’s lead. The makers of Streit’s and Aviv matzo say they have not downsized their brands. For its part, a manager at Aron Streit, Inc. said in reply to a customer’s question, “I am not sure what our competitors are thinking or doing, but we are still only selling five-pound bundles and definitely are not changing that anytime soon.”
The manufacturer of Aviv matzo, a popular Israeli brand sold in the United States, speculated that perhaps Kayco was jumping on the shrinkflation bandwagon.
Not all supermarket chains have moved away from the traditional size and price for Passover matzo. Star Market and Shaw’s in New England and Jewel-Osco in Chicago, divisions of Albertsons Companies, for example, still offer five-pound packages of Manischewitz, Yehuda, and Streit’s matzo for $4.99 on sale. And they are even offering an additional $1-off digital coupon on Streit’s.
5-lb matzo bundles for $4.99 at Star Market in BostonA spot-check of Passover product sale prices this year at Stop & Shop in New Jersey compared to their sale prices last year reveals some significant price increases.
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Shrinkflation has hit other Passover products in recent years. Yehuda matzo farfel went from a nine-ounce canister to an eight-ounce box. And Goodman’s macaroons, which were traditionally sold in 10-oz. cans, were downsized to nine ounces last year and came packaged in resealable bags.
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April 5 UPDATE
Stop & Shop in Monroe Township, New Jersey, in their April 5 – 11 circular, advertised some of the key items in our comparison at a lower sale price:
And Stop & Shop stores in the Boston area also lowered some prices as of April 5. For example, four and five-pound bundles of matzo as pictured above are one dollar less.
If you spot a newly downsized product, please send details and pictures to: Edgar(at)MousePrint.org .