When we buy nonstick cookware, many shoppers want the coating to last as long as possible. So manufacturers try to convince us of how durable their brand is.
In a website ad for Blue Diamond waffle plates for a its griddle, the company can’t seem to get its numbers straight.
First it says its diamond-infused coating delivers five times more strength and lasts 10 times longer.
Then it changes the numbers. Ten times longer wasn’t enough, so someone at the company probably suggested let’s say 50 times stronger and six times harder.
But then, there’s the old asterisk after those numbers. And the claims change again.
*MOUSE PRINT:
Lasts longer, more strength, more durable, harder… 5x, 10x, 6x, 50x… it almost feels like the company is pulling numbers out of thin air. And that makes their claims at least two times harder to believe.